|Google Places Optimization Strategies|
|Written by Administrator|
I recently conducted a Digital Marketing Strategies workshop for a group of business owners and every business represented in the room had incomplete or inaccurate Google Places data. What was also interesting was that no businesses in the group had more than 15 reviews posted on Google Places.
Once I showed the business owners how easy it was to fix their profiles and setup a process to get customers to post reviews, they were very thankful. They were not aware of the importance of Google Places but now they do so and they can inspect their listings.
Knowledge is power.
Google Places is Powerful Free Advertising
Google Places is the best free advertising resource for any business to increase online visibility, referral website traffic, and phone calls. Business listings in major metro market will be displayed tens of thousands of times a month! Despite this opportunity, many business owners have not completed and optimized their Google Place data.
When you login into your Google Places Dashboard account it will tell you what percentage complete your data is currently. Make sure you edit your profile to achieve a 100% complete status.
Google Places Optimization (GPO) however goes further than having your profile data 100% complete.
You also want to optimize the consumer experience and enhance your brand message when consumers read your page. You also want to increase the opportunity to get MORE clicks to your Places Page than local competitors.
Google Places Optimization Checklist
Use this checklist to ensure that you have your Google Places listing optimized. These tips apply to all businesses, and I have provided some specific advice for car dealers.
The good news is that once all of these tips are implemented, you can track the increase in impressions, clicks, and activity using Google Places activity reports. So login to your Google Places account and run through this checklist today.