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4 Tips to Help Your Company Optimize for Mobile
Mobile marketing has become a must these days as more and more people are using their cell phones for more than simply making phone calls.  According to a study done by RipRoad, over 234 million Americans have cell phones and around 42.7 million actively used smartphones between Nov. 2009 and Jan. 2010.

A study done by Pew has stated that although 83% of adults have either smartphones or cell phones, of that number 35% have accessed the Internet from their mobile device.  With these kinds of numbers, it’s no wonder more and more companies are optimizing their website for mobile browsers.  Optimizing your site may not be as hard as you think—below are 4 main points to ponder over if you are thinking about going mobile. 

Loading Time

The first rule of thumb when it comes to mobile web design is to have your site load quickly.  If you don’t have a site that is quick to load you are going to lose a lot of potential visitors—which could affect your company’s bottom line.  Some quick tips for better loading time are to cut out Flash and to keep your content short, sweet and to the point.  Eliminating fluff will allow visitors to get the information they need quick and fast.

Location

You also need to decide if you are going to create a new web page for your mobile site, or if you would rather use a sub-domain of your current site. Either option is fine, it just depends on your preference.  Using a sub-domain does seem to be easier to set up, but there are also companies who can do the hard work for you.

For wordpress.org sites, there is a plugin that is great for anyone who may not be familiar with CSS and HTML—Wptouch.  Which, “allows you to customize many aspects of its [your websites] appearance, and deliver a fast, user-friendly and stylish version of your site to your iPhone, iPod touch, Android, Opera Mini mobile, Palm Pre and BlackBerry Storm visitors without modifying a single bit of code (or affecting) your regular desktop theme.”

For the more technical savvy marketer (or if you have a web designer on hand) Mobify is a great option.  Mobify offers both a free service and a paid service.  Some of the features they boast are real-time mobile version of your site, optimization of images, styles and advertising.

HTML5

HTML5 is also shaping up to be a great option for mobile. The iPhone for example (well Apple products in general) do not support Flash.  HTML5 solves this problem by using a video tag that supports video files.  HTML5 is currently being implemented slowly by programmers and browsers are starting to support the new code.  If you are not familiar with HTML5, talk with your programmer and see if it is an option for you.

Testing

You may have been using a smartphone for a few years now, but not everyone is jumping on the smartphone bandwagon.  Make sure when you are testing your mobile site that it functions well on both smartphone and other mobile devices.  This will ensure you are keeping the window open for everyone browsing.

Think about why your clients would go online to view your site.  Is it for information, sales reminders or how to locate your office/store?  Making your site useful and easy to navigate will make customers happy and a give you a great ROI.
 
Google Maps SEO

Google Places Tricks & Google Maps SEO or How to add my business to google maps

Gaining a #1 ranking on Google Maps or Google Places or Google Local Business Center or what ever it is that they call it these days is a key element in any internet marketing campaign and should be considered inline with all of your other advertising efforts.

Recently I have noticed that Google is pushing the Google Place Pages on just about everysite that I visit today which leads me to believe that they are gearing up to make massive changes and also as a defensive mechanism from the recent push that FaceBook and Twitter have been doing into GEO location advertising.

Twitter with their location based tweets and new advertising model and FaceBook with their recent push where advertisers can use geo location as part of the criteria for selecting where, how and to whom to show FaceBook advertisments to, just like Google Adwords does.

Here are the main criteria that IMO Google uses to rank sites in ther GEO algorithm for local searches.

Citations - Citations are when other web properties "cite" your company, address and phone number.

Some great places to add citations are:

yellowikis.wikia.com
merchantcircle.com
cityslick.net
aboutus.org
citysquares.com
google.com/profiles/
getfave.com
fastpitchnetworking.com
superpages.com
facebook.com
brownbook.net
local.yahoo.com
wikimapia.org
tjoos.com
squidoo.com
yellowpages.lycos.com
kudzu.com
crunchbase.com
naymz.com
gomylocal.com
ibegin.com
hotfrog.com
ezlocal.com
businessdirectory.bizjournals.com
busiverse.com

Reviews - Customer reviews from other websites, such as Judy's Book, MerchantCircle, CitySearch, InsiderPages etc.

User Content, Related Maps - User generated google maps that "cite" your company name, address and phone number.

Categories - The business category that your business falls under, as far as I know, the first category must be a ligitimate Google category but the next 4 can be completley arbitrary and keyword/keyphrase rich.

Discreet Links - A relatively new signal in Google Maps that allows you to add links to specific sections of your website, such as pricing, or specific landing pages for example a specific service.

Media - Photos, Videos - This one is obvious, photos of your store and videos.

Coupons - Share coupons on Google Places with your customers. As far as I can tell you can modify this area of your Google Places without affecting your listing, so change your coupons as needed.

Details - The details section of your Google Places page allows you to go hog wild so to speak with all kinds of different items that you want searchers to see when evaluating whether or not to visit your website or physical store. I have not hit the maximum allowable details yet but I an assure you, you can add allot of details here. Items such as brands, products, other services that you offer, just about anything can go into the details section. Also this is where you can add discreet links, put the keyword or keyphrase in the left hand box and the the link to that page in the right.

BackLinks - Backlinks are still a very important element even to Google Maps and is the underlying juice for all rankings in all of Google's properties. An effective targeted link campaign can do wonders for your Google Places page ranking and can be the edge that some Google Place Page rankings need in order to get and maintain a #1 position.

 

Next up will be a more comprehensive case study on Google Maps SEO

 
Common Google Places Issues

Google Places is new (sort of) and as such causes allot of people allot of headaches and to be honest with you Google's help section leaves allot to be desired, so I have compiled a list of the most common questions that I get surrounding Google Places Optimizationand the answers to them.

Edit google places listing:http://www.google.com/support/places/bin/static.py?page=guide.cs&guide=28247&topic=28287


To make edits to your business listing, log into Google Places. Your Dashboard will show all of the listings you have added.

In the business info column on the left side of the screen, you will see an “Edit” link underneath your business’s basic listing information. Click the Edit link to make changes.

This brings you to a page where you can edit information about your business, like address, photos, videos, custom attributes, and more! Your changes should appear almost instantly. IIf you wish to edit a listing that was uploaded as part of a bulk listing, visit the Places User Guide.

If you are a business owner, you can verify your business on Google so that only you can make edits to your listing.

If you're not the business owner, but still notice an error in a listing, you can use the Maps User Guide.

Google places listing rejected / flagged / pending:http://www.google.com/support/places/bin/answer.py?hl=en&answer=174542

Why is my listing being reviewed?
Your listing contains a term or other behavior that we monitor, so it has been automatically earmarked by our system for further review. This is a temporary state and is expected behavior for terms that require manual judgment.
Please note that this message previously discussed Flagged listings, but the message in Places account now appears as Pending Being reviewed. This article still applies despite the wording change in your account.

What happens when my listing is pending additional review?
When your listing is flagged, it is placed in a queue to be manually reviewed by a member of our team. While the listing is flagged, it will not show on Google. This is to ensure optimal content for our end users.

Once your listing is reviewed, its status will move from Pending to either Active (i.e. showing on Google) or Action Needed Rejected (i.e. not showing on Google). At this time, we do not proactively contact users once their flagged listings have been reviewed.

What do you monitor?
We monitor a variety of terms and formatting which may or may not be appropriate depending on their context. Because of their ambiguity, they require a manual review.

When can my listing be flagged?
Your listing may be flagged for further review any time it is edited (i.e. not just when it is first created).

How long will it take for my listing to be reviewed?
Review time is highly variable. New tickets are generally reviewed within 4 weeks.


Remove OR delete Google Places listing:http://www.google.com/support/places/bin/static.py?hl=en&page=guide.cs&guide=28247&topic=28306

You can either remove a listing from your Google Places account, or remove a listing from Google Maps. For more information, follow the instructions below.
Remove a listing from Google Maps or Google Places account

Under the “Actions” column for the listing you wish to remove, click Delete. From there you can choose between two options:

  • Remove this listing from my Google Places Account: TIf you associated a listing with your account by mistake, you can remove it from your account by selecting this option. Verification isn't necessary. This listing may continue to display on Google, but it will no longer be associated with your account.
  • Remove this listing from Google Maps: IThis will remove your owner-verified business listing from Google Maps. Some users might select this option if the business no longer exists or has moved. The listing will remain in your Google Places account, in case you’d like to add it again later.
  • Please note: This only applies to listings that you have verified and added to your account.


Once you have made your selection, click Save Changes. If you chose to remove your listing from Google Maps, this should take place within a few hours.
Delete your unverified listing on Google Maps

In some cases, you may find your business is listed on Maps and you’d like to delete it, but you have not verified the listing. We find that users may want to delete these listings because the information is wrong, or the business has moved or gone out of business. Though you didn’t list this location, this information may have been pulled from third-party sources such as the Yellow Pages or Info USA. The best way to remove these listings is to click the more link in the business’ listing and click the Report a problem link. If you need additional help, check out Ways to correct business information.
Removing bulk listings
Removing bulk listings requires creating and uploading a deletion feed. Listings in a deletion feed will be removed from your Google Places account, but they will not be deleted from Google Maps. To delete a listing from Google Maps, you must first verify each individual listing, then delete it.

For more information about creating and uploading bulk listings, follow the instructions in the User Guide.


Merge google places listings:http://www.google.com/support/places/bin/answer.py?hl=en&answer=175290

Listings on Google are built from multiple sources of information, including third-party data, Google Places entries, and community edits. We analyze these sources and merge potentially related information into a single listing. Our aim is to ensure a high-quality, clutter-free experience for our end users.

Sometimes, though, it's tough for us to recognize two legitimate businesses with lots of similar information as separate establishments. To help avoid confusion, make sure your business information is unique. Here are some actions you can take to help differentiate your business:

  • Use unique phone numbers for each location. Include the local office phone number rather than the corporate line, if possible. Having unique information is especially helpful for us if your locations are close to one another.
  • Keep your business titles unique, short, and accurate. Not only will this ensure that you comply with our Google Places quality guidelines, but your listing will also be less likely to overlap with another listing and become merged.
  • Ensure that your business location marker is accurate on Google. if you find that it is incorrect, you can fix it from your Google Places account.


If your business listing is merging with another business listing, you can tell us about this issue by using the Report a Problem link. If this link is not available in your country, please report the problem on the Known Issues page in our Help Center.


Transfer google places listing:http://www.google.com/support/places/bin/answer.py?hl=en&answer=17104

At this time, there's no way to transfer your Google Places listing from one account to another. If you plan to sell your business or transfer ownership of your listing, we suggest that you create a new listing under a new Google Places account. When possible, you'll want to delete the listing from the old account. Please keep in mind that the new listing will need to be re-verified within the new account.

If you want to change your account login, you can do this by visiting your Google Account settings. Click Edit for Email addresses to swap out your old email address for a new one.

Alternatively, consider signing up for Google Places using an email address you wouldn't mind sharing. That way, if you need to transfer ownership of your listing to someone else, he or she can use the same account.


Google Places account suspended / suspension:http://www.google.com/support/places/bin/answer.py?hl=en&answer=176520

Your account was suspended because you were found to be in violation of ourGoogle Places quality guidelines. Please review the guidelines for clarification.

If you believe you have made changes to your account such that you are no longer in violation of these policies, you may request a review of our decision.

If your account has violated our guidelines, it will not be re-included. If you'd like to maintain your business listing(s), consider creating a new account.

 
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